SAM Fashion Show Recap: Part One

On Thursday night, #SAMAirlines took off and landed at the Cotton Factory to walk the runway for a cause. What is that cause? Ronald McDonald House Charities. The stage was set, the clothes were lined up and everyone was certainly ready to take off that night.


As much as I love coordinating fashion, I love watching fashion as well. Having a seat to view all these gorgeous styles was marvelous and the night ended with me wanting more! Today, I am going to give you the low-down on exactly what went down at this trendy event…

What is SAM? 

Other than my nickname, “SAM” stands for Style at Maca fashion outlet to showcase the diverse fashion sense sported around McMaster University. SAM aims to promote the fashion found on campus. A campus blog is run to broadcast those outfits that just make us all wow in awe.

SAM en Route

A hypothetical plane of fashionistas took off to view the fab styles around Hamilton and I would say it was nothing less than a success! We all put on our best to watch, sport and support fashion and  it was a night to remember! So let me dive into the details. I got to go backstage to see the crazy madness first hand, and I have to say…it was a blast.


Make up was being done. Models were getting dressed. Photographers were everywhere. It was quite overwhelming and totally amazing at the same time. Every one was having a blast pumping up before the big runway show and I couldn’t have been happier to be apart of the action.

The Models

All the models who appeared in Sam En Route are students who have a love for fashion and style. I got to speak with some guys and gals who rocked the runway, learn more about them and get their stories on how they got involved with SAM.

“Every girl thinks, I can do that…maybe. I just said let’s just go for it and it’s been an awesome experience” – Folasewa, SAM Female Model


SAM Female Models pre-show



SAM Male Models hanging backstage pre-show

“It’s a lot of fun, you meet a lot of cool people, and you get to wear a lot of cool clothes” – Jalal, SAM Male Model

Most models emphasized how great the experience is in general. After all, how many people can say they walked the runway in a fashion show? It was amazing seeing how connected the group was with each other. It’s not all fun and games though. Walking down the runway is a process to learn, and many hours went into perfecting choreography, timing and the walk itself.

The Model Coordinators

I got to know a little bit about the process in speaking with the model coordinators themselves, Samantha, Cynthia, Diana and Margaret, the Model Director. Each line walked on the runway was choreographed, right down to the poses and expressions.

“The most important thing was getting the models comfortable” – Diana, SAM Model Coordinator


SAM Modelling Coordinators and Director: Cynthia, Diana, Margaret (Director), and Samantha

It’s important to remember that these aren’t professional models…these are students who are getting involved to support a great charity, wear great designs and have fun. However, runway modelling is tough and can, at times, be uncomfortable. Practice makes perfect, and did it ever!

“Practices consist of walking, making sure you’re on time, and the pose – you gotta practice your poses” – Braeden, SAM Male Model

It’s no wonder that modelling could be uncomfortable for some of the models. Besides, this isn’t something you do every day. Practices typically ran 45-60 min. each week. If a model was walking more than one line, practice was doubled. It is so important to get that choreography down so that come show time, they are completely prepared. I learned from the models that walking down a runway is no easy feat.

The Pilot of SAM Airlines

Every plane has a pilot, and the SAM team couldn’t have been led by a better gal. I got to chat with Belicia, the SAM president, at intermission to get her thoughts on the group, the show and the night overall. Not to mention, she was definitely dressed to impress! Belicia is a first-time president, and a long-time member of the club. Working with her amazing team and models, this year has made it her favourite and final year of SAM.


SAM President: Belicia

“I’ve made some amazing friends, wonderful opportunities, and the chance to put on this show is pretty spectacular” – Belicia, SAM President

This year, the team grew from 20 members to 60 members (not including the models) so it was key that everyone kept up with their role. The hard work and dedication that all team members put in this year clearly showed that night. Belicia will be graduating this year, leaving the SAM community, but hopes to see the “baby club” continue to grow with the amazing people who bring creativity and passion to it each year.

All in all, it was a great night! Going backstage was amazing and getting to know the models, executive team members and of course the president was awesome.

Check out SAM on Social Media: 

Facebook | TwitterInstagram | Website

Of course, that is definitely not all the night brought. I will be covering more later on this week so you can get all the details of the runway, the clothing and the music that stole the show!!

Stay tuned for Part Two…


    • Samantha
      May 9, 2016 / 1:03 am

      hehe right Krista? xoxo

  1. April 4, 2016 / 4:31 pm

    Hahahha Krista’s comment made me laugh so hard that I forgot the poignant point I was going to make!!!! 😀 😀 😀 anywayssss looks like a great time! Hugs, Kait

    • Samantha
      May 9, 2016 / 1:04 am

      It was so cute haha Thanks Kait xoxo

  2. April 4, 2016 / 7:38 pm

    Aren’t fashion shows so much fun?! That girl is totally rocking that bralette – I really want it! Hope you had a wonderful time because it sure looks and sounds like you did!

    • Samantha
      May 9, 2016 / 1:04 am

      They are definitely so much fun Taylor – I have become obsessed xoxo

    • Samantha
      May 9, 2016 / 1:04 am

      Thanks Laura xoxo it was so much fun!!

  3. April 4, 2016 / 8:44 pm

    WHAT a great experience! And it sounds like you had a lot of fun and the pictures look awesome! Thanks for sharing, love the way you wrote it like a story. xx, Lauren

    • Samantha
      May 9, 2016 / 1:05 am

      It was so much fun Lauren!! Thanks girl xoxo

  4. suchi
    April 5, 2016 / 1:33 am

    sounds like you had an amazing time! Looks like a great show!

    • Samantha
      May 9, 2016 / 1:05 am

      It was so much fun xoxo Thanks Suchi

  5. April 5, 2016 / 2:39 am

    This looks like such an awesome experience. It’s great that you were able to cover the show. Great post Sam (now that I know it’s your nickname, haha)! Xoxo

    • Samantha
      May 9, 2016 / 1:05 am

      It was a lot of fun Gail – I had a great time xoxo

  6. April 6, 2016 / 3:53 am

    Sounds like a fab event!!! So exciting that you got to be part of it. And hello male models!! Jealous😉

    Meaghan xx

    • Samantha
      May 9, 2016 / 1:05 am

      It was definitely fabulous xoxo Thanks Meaghan

  7. April 6, 2016 / 2:29 pm

    This sounds like such an amazing program! We have a fashion major in the city I live in, but I don’t ever see the students out and about. Would love to try and coordinate opportunities to work with them to feature their work and give them some exposure! Looks like you had a blast!

    xx | jordan taylor | petiteMODERN

    • Samantha
      May 9, 2016 / 1:06 am

      It is definitely a great program!! Thanks Jordan xoxo

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